你記得1/3所讀的，1/2別人告訴你的，但卻自己感受的卻是百分之百

盡一切可能「說清楚講明白」、「簡明扼要」、「說重點」、「尊重他人的時間」，但一定要花時間在自己想接近的人身上。

你應該主動的進行聯繫並表現出你的熱情，並以實際的案例，說說你所經歷的過程。雷神公司替服役的軍人，以及其他人，製造安全可靠的各式系統。我很難向大家說明，當客戶寫來信函，感謝我們的所製造系統，使彼等感到安全可靠時的那種強烈的存在意義。相信我，那是一種極為美好的感覺，你也會不由自主的，百分百的記得那一刻的感受！

沒有比真誠的與他人交往並真實的表露自己更有影響力！每一個人也都一定要記得如此。也正是因為安全感，使人與人間產生信任。假如有人問你：「你的工作的成果或好或壞，到底會有什麼影響？」而你的答案卻沒有任何熱情在內時，你大概就沒有找到自己的價值！

You remember 1/3 of what you read, 1/2 of what people tell you, but 100% of what you feel

By all means, be clear and crisp, be brief, get to the point, be respectful of the time of others – but do not withdraw from those you are trying to engage.

Reach out to make the connection.  Show your humanity.  Tell a story.  Relate it to a real situation.  Raytheon makes systems that our men and women in uniform, and others, depended on for their safety.  I can’t tell you how meaningful it is when your employees receive a note from customers thanking us for making them feel safe.  It’s a wonderful feeling, believe me, and you can’t help but remember – 100% of the time. 

There is nothing more powerful than sincerely engaging others and revealing aspects of yourself.  One must be secure to do this.  It is this security which inspires the confidence of others.  Pretend someone asked you why it matters whether you do your job well or not.  It there’s no feeling in your answer, you may not have an answer.