It is necessary to incorporate its core value and business philosophy into its vision and mission statement in order to achieve sustainable competitiveness and provide solid feedback to its shareholders. At the very first beginning, the main intention of GB is to provide the needed human resources requested by various corporates. As the need of industries evolves, GB adapts to the quick changes and transforms to a life-care and service-oriented agency for foreign workers.

 

Based upon above premises, GB would like to declare its vision, mission statement, and corporate culture as follows:

 

• Vision Statement

  Serve as the bridge for domestic industries and foreign workers and provide quality service to meet the demands of local industries, family care, and happiness of foreign workers so as to achieve the target as a top ranked life-care service company in Taiwan.

   

  In short, Golden Brother aims to pursue "Live-Care Service Business for Migrant Workers" as its vision.

            
• Mission Statement

  Provide service for our customers and foreign workers with empathy and compassion to ensure smoother operation of our customers and enhance productivity. In addition, it is hoped to further enhance customers’ competitiveness and the reliance of Golden Brother based upon the happiness and stability of foreign workers.

   

  In short, Golden Brother intends to provide a "Well-Being Living Place for Migrant Workers" as its mission.

Corporate Culture

 

GB exists to provide service to customers (enterprises) and clients (foreign workers). Therefore, the main service content is to provide customers with high quality foreign workers and all types of life care needed by foreign workers. To achieve above objectives and enable our colleagues have clear guidelines to follow, so as to differentiate GB from other industry players,  here let us declare  GB’s corporate culture and the value we pursued as follows:

 

• 
  Integrity and Reliable

  • The foundation of enterprise is the spirit integrity. The commitment made to our customers will be implemented and regarded as our responsibilities and obligations. Also, all staff in GB will complete the commitment as promised by professional attitude.
  • The reliability is the cornerstone for long-term development. Therefore, all staff must take every step to do their best and do everything in their heart. They should be reliable for their own behaviors and words and never do things hypocritically.
• Initiative and Enthusiasm

  • Whether a company can continue to forge ahead depends on the proactive actions of its staff. Only interactions with customers with enterprising actions and proactive attitude can earn the trust and credits from the customers which will lead to sustainable partnership.
  • All companies are customer-oriented and customer-centric and keeping enthusiastic attitude in the constantly changing environment is the only way to earn the recognition from customer. Service industry needs to get close to the customers and keeping its enthusiasm to make a real difference.
  
• 
  Professional & Kindness

  • To earn the respect from the customers need to have highly professional expertise in our field. In the human resource service business, all staff must get acquainted with relevant laws, regulations and administrative procedures with professional certificate; hence, to proper connect with the customers and get their trust and respect.
  • With friendly attitude and professional services, the mental distance with our customers will be shortened. Our staff must take care of their language used, out appearance, mindset, and logic thinking which will make a huge difference from other industry players.
• Accountable and Responsible

  • The fulfillment of the mission is a representation that staff are willing to take their responsibility. Responsibility varies according to experience, ability, and position. Staffs must be able to shoulder the responsibility associated with their positions, and must know the assigned tasks and thus to carry out the mission and grow with the completeness of the mission.
  • The performance of the company comes from its competitiveness and the willingness of staffs to shoulder their responsibility. Only those who takes initiative can bear the responsibility. Commitment is the sign of taking responsibility, showing ones performance, and the result of self-growth.