Cultivate the habit of boiling matters down to the simplest terms: the proverbial “elevator speech” is the best way.

Pretend that you’re got to make your case to someone in the time it takes to ride on an elevator.  Assume that you may never have this chance to make your case again.

How would you start?  How would you conclude?  What points would you emphasize?  What points would you hold in reverse, as backup?

Time is the discipline of the elevator speech.  Space is the discipline of having to put all of your key points on one 3-by-5-inch card.  Both disciplines require you to get to the point and focus on what action you’re asking for.

Often it’s best to get right to the conclusion and have your explanatory charts in reverse to address concerns or questions, if raised.  Always ask yourself: Have I made the business case?  What action do I seek?  You’d be amazed how many times presenters don’t do this. 

(Those who wants to know more about the "elevator speech", please refer to the following websites:

https://tw.blog.voicetube.com/archives/30103

https://www.inside.com.tw/article/529-elevator-speech

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